Consumer Perception Toward Store Image Of Bandung Traditional Market
DOI:
https://doi.org/10.36624/jisora.v1i1.9Keywords:
perceptions, consumer, behaviour, factors analysisAbstract
This research aims to find out what factors that affect consumer perceptions of store image Traditional Markets in Bandung. The sample in this research is 400 people who live in Bandung are calculated based on sampling convenience sampling. The method used is factors analysis. Consumer perceptions of store image measured through the dissemination of a questionnaire with items 19 statement. The results of factors analysis obtained 5 factors that affect consumer perceptions, these factors include in-store & location convenience and store atmosphere (4,781), convenience and merchandising (1,986), price (1,588), public facilities (1,079), quality of merchandising (1,005).
Downloads
References
Malano, H. 2011. Selamatkan Pasar Tradisional. PT. Gramedia Pustaka Utama.
Mangkunegara, Anwar Prabu. 2010. Evaluasi Kinerja SDM. Bandung: PT. Refika Aditama.
Sangadji, Etta Mamang., dan Sopiah. 2013. Perilaku Konsumen. Jogja: Andi Penerbit.
Sopiah &Syihabudin. 2008. Manajemen Bisnis Ritel. Yogyakarta: Andi Penerbit.
Edi, Siprianus. 2016. 2016, Kemkop dan UKM akan Revitalisasi 85 Pasar Tradisional. [online]. http://www.beritasatu.com/ekonomi/351651-2016-kemkop-dan-ukm-akan-revitalisasi-85-pasar-tradisional.html. [20 Maret 2017].
Prabowo, F.S., Rahadi, R.A., Alamanda., D.T. 2017. Decomposing The Problems of Traditional Markets Business Ecosystem in Indonesia. International Journal of Public Sector Performance Management (IJPSPM). Vol 3(4).
Ramdhani, A., Alamanda, D.T., Amin, A.S. 2010. The Importance of Retail Service Quality and Store Image in Creating Customer Loyalty. Global Management Conference, 161-165.
Downloads
Published
Issue
Section
License
Copyright (c) 2018 Yulinda Pancawuri, Raden R Rahadi, Fajar S. A Prabowo
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
